Privacy Policy

Information We Collect

Information You Provide Directly

When you use our Site, you may voluntarily provide personal information such as:

• Your name
• Email address
• Phone number
• City, province/state, or postal code
• Information included in your message or inquiry
• Any information submitted through contact forms, quote requests, retailer inquiries, or similar features

Information Collected Automatically

When you visit the Site, we may automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent on pages
• Referring website
• Clickstream and interaction data
• Approximate location derived from IP address

Cookies and Similar Technologies

We may use cookies, pixels, analytics tools, and similar technologies to improve website performance, understand user behavior, remember preferences, and support marketing efforts.

How We Use Your Information

We may use your information to:

• Respond to inquiries and provide customer support
• Help you find a retailer or connect with a dealer
• Provide information about our flooring products, collections, warranties, and services
• Improve the Site, user experience, and Site functionality
• Monitor Site performance and usage trends
• Send marketing emails or promotional communications, where permitted by law
• Prevent fraud, misuse, or unauthorized access
• Comply with legal obligations and enforce our policies

Retailers, Dealers, and Third-Party Services

Northernest may work with retailers, dealers, service providers, and technology partners to help operate the Site and respond to your requests. If you ask to locate a retailer, request follow-up, or submit a product-related inquiry, we may share relevant information with an authorized retail partner or service provider as needed.

We may also use third-party tools for services such as:

These third parties may process your data on our behalf subject to their own terms and privacy practices.

Marketing Communications

If you sign up for updates or otherwise consent to receive promotional messages, we may send you information about our products, collections, promotions, news, or events.

Legal Bases for Processing

Where applicable under privacy law, we collect and use personal information based on one or more of the following legal grounds:

• Your consent
• Performance of a contract or pre-contractual request
• Compliance with legal obligations
• Our legitimate business interests, such as operating and improving the Site, preventing abuse, and responding to inquiries

How We Share Information

We may share information:

• With service providers that support our operations
• With retailers or dealers when needed to fulfill your request
• With professional advisors, insurers, auditors, or legal counsel
• With regulators, law enforcement, or courts if required by law
• In connection with a business transaction such as a merger, acquisition, or asset sale
• To protect our rights, users, Site security, or the public

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to your request, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access personal information we hold about you
• Request correction of inaccurate information
• Request deletion, subject to legal exceptions
• Withdraw consent where processing is based on consent
• Object to certain uses of your information
• Request information about how your data is used or shared

To exercise applicable rights, please contact us using the information below.

Cookies and Browser Controls

Most browsers allow you to control cookies through browser settings. You may choose to block or delete cookies, but some parts of the Site may not function properly as a result.

Third-Party Links

The Site may contain links to third-party websites, retailer websites, social media platforms, or external tools. We are not responsible for the privacy, content, or security practices of those third parties. Your use of third-party sites is at your own risk.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, loss, disclosure, or alteration. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Children’s Privacy

The Site is not directed to children under the age of 13 (or other minimum age required by applicable law), and we do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information through the Site, please contact us so we can review and delete it.

International Visitors

If you access the Site from outside Canada, your information may be transferred to and processed in jurisdictions where privacy laws may differ from those in your home jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. Your continued use of the Site after changes are posted means you accept the updated Privacy Policy.